There has been slow adoption of geo-location social application usage in our areacompared to larger metro areas.
Not only are most local businesses apparently unaware of mobile apps like Foursquare, Gowalla, or Scvngr, locals aren’t using these kinds of apps in any numbers that would yet be meaningful to local businesses.
Here’s why that should change:
Did you know?
If you go to Buffalo Wild Wings and fire up Scvngr, “check in” and take a picture with your server, you can take $5 off your tab right on the spot? The deals change, but there is much to be gained by consumers who use these apps with businesses that understand the benefits of using them as well.
With Foursquare, another app that encourages you to share your “finds” and whereabouts with your social network, I’m a lonely “mayor” of many local business establishments. If you’ve checked in more than anyone else, you become the mayor of the establishment and, in other parts of the country, the business rewards that loyalty with specials and freebies. They proudly share that they are plugged-in and will even display the current mayor of a place on the wall or counter, encouraging competition for the top spot.
When you check in on Foursquare, indicating you’ve just arrived at the Centerville ball park to watch your son play Tball for instance, you want to see what others have said about the place. Perhaps what to avoid or what’s good at the food stand, for instance.
There are real, useful applications for mobile social apps that benefit businesses and consumers.
If you are a local business owner, check out these apps and see what they can do for you once my mission to get more community members using them is successful:
We’ll get there soon, or eventually…
One of the things that people gripe about in our small, rural part of America, is how “behind the times” we can be and how long it takes us to catch up to what bigger metro areas are doing.
It doesn’t have to be this way though. We already have wildly better communication within our communities with websites like Go Wayne County, Facebook, and Twitter. All that’s left for us to do with mobile apps and catching up to the rest of the country is a collective decision that we’re going to use them the next time we go somewhere.
So check out the links above and discover why people like myself enjoy the heck out of such apps. And why we wish more local businesses would use them for rewards, points, and building a micro-community around their business with their best customers.
I’ll meet you on Foursquare!
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